strategic can be a very useful promotional material for an NGO, Establishing an organization with a mission and objectives is just one part of the work; running it in the right direction is equally important. A strategic plan really does that; it guides the organization to move towards the same mission and objectives for which it was developed.
A clear strategic plan strengthens the idea behind the organization and how it can move forward. In proposal formats, you may have noticed how each donor agency wants to make sure that the project being implemented is in line with the organization’s strategy.